Cover Design: Masatoshi Toda
©1988 Seibundo Shinkosha
Editor in chief: Fumio Sudoh
Editorial Director: Ko Konishi
Publisher: Shigeo Ogawa
Editorial Cooperation: Midori Imatake
Editorial Cooperation: Ohchi Design Office
Editorial Cooperation: Masuteru Aoba
Printers: Nishiki Printing Co., Ltd.
Printers: Dainippon Printing Co., Ltd.
Printers: Mitsumura Printing Co., Ltd.

Michel Bouvet by Dominique Joubert
Graphic Designers, Mark Michaelson, Jim Christie, Norman Hathaway and Helene Silverman by Bob Newman
Jacques Richez – “Saving Your Presence” series 1987-1988
Roni and Arieh Hecht by Yarom Vardimon
Susumu Sato, Photographer by Mary Yeung
Carre Noir, a Major Presence in Europe by Takeo Yao
Hirosuke Watanuki’s World by Takeo Yao
Sidjakov Berman Gomez & Partners by Shin’ichiro Tora
Adrian Pulfer – Clearness, Delicateness and Simplicity
“Hedonic” Advertising by Katsumi Asaba by Shinichiro Kurimoto
Hall & Cederquist Advertising Inc.
Kuniomi Uematsu’s Poster Exhibition by Yusaku Kamekura
Fantastic Nakazawa CI Design by Hirohisa Shiomi
Series 8-①, ②, ③ Art in New York Today, 8-① Merrill Wagner, Swimmer in the Stream of Time, 8-② Freedom and Transparency in Jane Logemann, 8-③ Dorothea Rockburne’s Dialogue with Pascal by Shoichiro Higuchi
Kristen Funkhouser
Peter Sis, a Czech Book Illustrator
The 55th Mainichi Advertisement Design Award by Katsumi Asaba, the Judges for Opinion Advertisement, the Mainichi Shinbun, Gan Hosoya
Overseas News, Addresses of Contributors, Domestic News, Book Review and Exhibition News

Masatoshi Toda
Born in 1948 in Fukui. After working for Takashimaya Department Store Advertising Dept and Nippon Design Center, set up Toda Studio in 1976. He was a member of the international committee for the Lahti Poster Boennial. His many awards include the Asahi Advertising Grand Prix, the Lahti International Poster Biennial Grand Prix ** and many others.