Cover Illustration: Walter Allner
©1983 Seibundo Shinkosha
Editor in chief: Yoshihisa Ishihara
Editorial Director: Kazuchika Sunaga
Publisher: Shigeo Ogawa
Editorial Cooperation: Ohchi Design Office
Editorial Cooperation: Midori Imatake
Printers: Nishiki Printing Co., Ltd.
Printers: Dainippon Printing Co., Ltd.
Printers: Mitsumura Printing Co., Ltd.
Table of Contents design: Yukio Kanise

The Present Situation of the World Graphic Designers by Colin Forbes
Erich Buchegger Austria
Theo Dimson Canada
Burton Kramer Canada
Stanislav Kovář Czechoslovakia
Jaroslav Sůra Czechoslovakia
Zdeněk Zigler Czechoslovakia
Roman Cieslewics France
Andre Francois France
Alan Cracknell Great Britain
Alan Fletcher Great Britain
John Gorham Great Britain
Henrion, Ludlow & Schmidt Great Britain
John McConnell Great Britain
Anthon Beeke Holland
Wim Crouwel Holland
Will van Sambeek Holland
Henry Steiner Hong Kong
Cilvio Coppola Italy
Flavio Costantini Italy
Franco Grignani Italy
Giancarlo Iliprandi Italy
Jan Lenica Poland
Waldermar Swierzy Poland
Jose Pla-Narbona Spain
Siegfried Odermatt Switzerland
Ruedi Rüegg Switzerland
Walter Allner U.S.A.
Saul Bass U.S.A.
R. O. Blechman U.S.A.
Ivan Chermayeff U.S.A.
Seymour Chwast U.S.A.
Paul Davis U.S.A.
Louis Dorfsman U.S.A.
Gene Federico U.S.A.
John Follis U.S.A.
Colin Forbes U.S.A.
Stephan Geissbuhler U.S.A.
Bob Gill U.S.A.
Milton Glaser U.S.A.
Rudolph de Harak U.S.A.
John Massey U.S.A.
Robert Miles Runyan U.S.A.
Fred Troller U.S.A.
George Tscherny U.S.A.
Henry Wolf U.S.A.
Frieder Grindler West Germany
Hans Hillmann West Germany
Holger Matthies West Germany
Hans-Jürgen Spohn West Germany
Stankowski + Duschek West Germany
BK Wiese West Germany
Hermann Zapf West Germany
Otl Aicher West Germany
Hans Peter Hoch West Germany
Gunter Rambow, Gerhard Lienemeyer, Michael van de Sand West Germany
Herbert W. Kapitzki West Germany
Tadanori Yokoo Japan
Kiyoshi Awazu Japan
Shigeo Fukuda Japan
Yoshio Hayakawa Japan
Takenobu Igarashi Japan
Yusaku Kamekura Japan
Kazumasa Nagai Japan
Makoto Nakamura Japan
Ikko Tanaka Japan

On the 30th Anniversary Edition by Yoshihisa Ishihara
The Present Situation of Graphic Design in the East Europe by Jiři Hlušička
The Individual is Bigger than the Whole by Eckhard Neumann
Photography in Advertising in the 20th Century by Henry Wolf
Undercurrent of Contemporary Japanese Design by Kiyoshi Awazu
Role of Design Journalism in the Era Where Design is Flux without a Style by Shigeru Watano
Index to Japan and Overseas Artists and their Works
Index to Subjects

Walter Allner
Designer, typographer and painter. Born in 1909. He was trained at the Bauhaus where he studied with masters Josef Albers, Wassily Kandinsky, Paul Klee, and Joost Schmidt. He was the Paris editor of ‘Graphis’ magazine from 1945 to ’48 and in ’49 emigrated to America. Allner was an influential art director at ‘Fortune’ magazine from 1963 to ’74.