Editor: Takashi Miyayama
Art Director: Hiroshi Ohchi
Cover Design: S. Imatake

Graphic Arts
Development of a house style and L. Sutnar by N. Gosta Arnheim
Yusaku Kamekura
Father and Son: Erik & Ole Stockmarr
Royal College of Art
Paul Peter Piech
Bob Gill
Commercial arts of Nika-Kai

Color Pages
Yusaku Kamekura
Paul Peter Piech
Bob Gill
Nika-Kai

Editorials
Brief History of Fine Arts in Japan by A. Yamana
Imitation and resemblance by S. Imatake
How to keep TV commercial in tune with your badget by Ralph G. Tuchman
How to make ad photo more believable by Stephen Baker
Advertising anecdote by Frank Finny
Adman’s guide to p.r. by Charles H. Prout
Book reviews
Editor’s note by T. Miyayama

Shichiro Imatake
Born in Kobe, 1907. He started painting and design after learning under Shigeyoshi Hayashi and influence of Massimo Campigli. In 1927 He entered the ad section of Daimaru department store, then Takashimaya department store. He had been active in Kansai district, establishing his style. He was one of the leading figure in the very early stage of Japanese design world. He also designed packages of daily commodities which still have been popular in Japanese. Died in2000.