Editor: Takashi Miyayama
Art Director: Hiroshi Ohchi
Cover Design: Paul Rand

Graphic Arts
Alvin Lusting
Georg Olden
Ladislav Sutnar
Will Burtin
Bill Sokol
Edward Carini
Paul Rand
A. F. Arnold
Gene Federico
John Milligan
Lester Beall

Color Pages
Works of Alvin Lustig, Lester Beall, Paul Rand, Bill Sokol, A. F. Arnold, Will Burtin, Gene Federico and John Milligan
Segawa Works, Ltd.
Fuji Electrical Manufacturing Co., Ltd.

Editorials
Contemporary American Advertising Art by S. Ogawa
Letters from H. Ohchi and Y. Kamekura
How to Make the Mark by S. Imatake
A Chapter on Platonic Design by K. Ito
From Old Materials by H. Nagata
Women’s Face by Y. Hayakawa
About the Trade Mark by Y. Kojima
My Own Ad Cuts by H. Hamada
It’s Not Easy to Write Sideways by F. Okabe
Copy Writer May Borrow Idea from Others by S. Kurosuda
An Observation Car Named Advertising Vol. 1 by K. Endo, T. Miyayama
Editor’s Note

Paul Rand
Born in 1914, in Brooklyn, New York. One of the most influential figures in 20century graphic design. Studied at Plat Institute, Persons and Art Students League. At a yound age, worked as an art direction for Esquire magazine and ‘Apparel Arts’ (later ‘GQ:Gentleman’s Quarterly’). In his long career, he designed numerous masterpieces, including C.I works for IBM. He published books on graphic design, including ‘A Designer’s Art’ and ‘From Lascaux to Brooklyn.’ Died in 1996.