Editor: Takashi Miyayama
Art Director: Hiroshi Ohchi
Cover: Helmut Lortz

Graphic Arts:
Modern Advertising Arts in Germany
Otto Aicher
Richard Roth
Helmut Lortz
Hans Schweiss
Hans Lohrer
Hans & Ruth Albitz
Alfred Resch
Toni Zeph
Michael Engelmann
Hans Haderek
Heinrich Tewes
Design and Dessin by Shichiro Imatake

Color Pages:
Otto Aicher, Helmut Lortz and Hans Lohrer
Hans Schweiss and Alfred Resch
Shoji Yokota (Aji-no-moto Co.)
Yoshinosuke Mitsui and Susumu Suzuki (Morinaga Confectionery Co.)

Editorial:
Modern Advertising Arts in Germany by Dr. W. Löer by Dr. W. Löer
Discussion on German Commercial Artists And Their Works by Hiroshi Ohchi and Hiroshi Hara
Memorandum of My Works by Yusaku Kamekura, Ryuichi Yamashiro, Takehiko Miyanaga, Reikichi Yura, Yoshinosuke Mitsui, Hideyuki Oka, Ryukichi Shibuya
What’s Good in Newspaper Ads? by H. Ino, M. Kawasaki, M. Fujimoto, M. Ito, M. Okuda, S. Ohashi, T. Imaizumi, K. Endo, I. Shiibashi, H. Mukai, K. Komae
Do’s and Dont’s for Direct-mail Advertisers, Methods of List Building and Testing by Printer’s Ink
Editor’s Note by T. Miyayama

Helmut Lortz
Born in 1920, Darmstadt. Studied sculpture at the art academy in Berlin. After working at a printing company, became freelance. First German AGI member. Since 1948, member of the new citizens of Darmstadt Sezession. From 1957 foundation members of the graphic arts group NOVUM. From 1959 professorship for experimental graphic arts at the university of the arts Berlin. Numerous book formations, advertising, posters.