Editor: Takashi Miyayama
Art Director: Hiroshi Ohchi
Cover: Y. Kamekura

Graphic Arts
Works of E. Bonini, Italy
Design for Point of Sale by Ladislav Sutnar
New Store Design in America by T. Hashimoto
Creative Package Design in Japan by Y. Kamekura
Promotion & Publicity Piece in English by T. Kono
Japan Advertising Artist Club- 1953 Exhibition

Editorials
Alvin Lustig by T. Fujinami
Scientific Advertising by Claude Hopkins
39 Tips to Better Salesmanship by C. B. Larrabee
The Man Who Tore Down the Telephone
Packaging Pageant by Modern Packaging
The Situation of Art Director by I. Shiibashi
Metaphor in Advertising by S. Murano
Editor’s Note by T. Miyayama

Hiroshi Ohchi
Born in 1908, Okayama. Graduated from Tokyo school of Arts. The first art director of IDEA. While He was active in C.I., and packaging design, he performed enlightenment and educational activities energetically as a leading Japanese internationally-minded person of the initial design industry. he directed towards enlightenment and educational activities as a leading Japanese internationally-minded person of the initial design industry. Died in 1974.